Actionable alerts
what needs a decision nowUpcoming dates
deadlines & actionsBusiness trend
total revenue per saved weekYour brands this week
enter the numbers · they save automaticallyScale margin ≥ target & ROAS ≥ auto breakeven — push it · Watch below target — fix before scaling · Kill candidate negative margin — cut or kill. Hover a badge for the reason. Auto breakeven is computed from each brand's own costs; the manual floor lives in Settings.
Comparison
Margin by month
per brand · from saved weeksHealth overview
margin · ROAS · trendPer-brand diagnostics
Monthly goals
revenue goal per brand vs month-to-date actual"Actual" is the sum of the weeks you save this month ("Save week" button). Set goals in Settings.
Cash position ()
runway = months of runway at current burnInflows & outflows (month)
Readout
90-day forecast
projected balance at the current monthly flowScenario simulator
play with the numbers before spendingPick a brand, try a different ad spend and an expected MER. Other costs scale with revenue (same ratio as today). Nothing is saved — just play.
Creative Lab
hit rate tracker · hypotheses, tests & learnings per brandThis month's tests
Add test
Hook bank
Weekly focus per person
who should focus on what, based on the numbersTask list
assign owner, date, status and priorityObligations & actions calendar
taxes, LLC, launches, renewalsDecision log
key agreements between the three partnersWrite down the big decisions (budget changes, new brands, splits, hires). It avoids misunderstandings and serves as history between partners.
Brands & goals
Thresholds & team
Currency & exchange rates
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Data
Everything saves automatically in this browser and syncs to the cloud. "Save week" snapshots the current numbers to feed the trend, monthly goals and momentum. Use Export PDF report for a printable executive summary.